Why Have A Website?

Is A Website Essential To My Business?

We live in a country where the people love new technology.  New Zealand was world leaders when it came to EFT POS – Electronic Funds Transfer @ Point Of Sale. Many other new gadgets and gizmos are readily taken up by the Kiwi population.

Broadband is something the majority of New Zealanders are screaming out for. We want it available and we want it faster. It is such a big deal that even the Government has felt compelled to step in and try to sort it out.

What does this tell you?

It tells me that as a population most of us are actively online. Ok, no surprises there. But the staggering thing to me is the lack of recognition of this fact that local businesses seem to have.

I look at the number of businesses listed in the local Yellow Pages and then I do a search for these services online, and in some cases I am drawing a total blank. Even the businesses I do find often only have a listing in an online directory, they do not have a website of their own.

Who is to blame for this seemingly head-in-the-sand approach that NZ businesses are taking?  The Universities that produce all these managers? Business owners that hire staff to take care of computer stuff and have no idea how use one?

All I can say is that if you have a business and it isn’t online you are missing out on a lot of customers.  And if your competition beats you to having an online presence you will be left playing catch-up. It is always harder to outrank someone that already has a web presence for your target keywords.

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