We All Like To Be Recognized

I was talking to a friend tonight. She said she found it hard making the transition into a new industry. As a successful business woman, and widely respected in one market, to transition into another market where she was an unknown was proving a challenge.

People do not give us the same respect when they do not know of our achievements.  Perhaps rightly so.  After all, without good evidence to back up our claims we may be just another of the many con artists that seem to be all too prevalent in today’s society.

This does not make it any easier to bare of course.  If we have achieved success we like to have that achievement recognised. We like to be treated with respect even if we have not achieved great success.

One of the most important things you can do for your customers is show them some recognition. With out customers you do not have a business.  The cost of acquiring new customers can be very high depending on the advertising medium that you choose to use.  So it is essential that you increase the life-time of your existing customers as much as possible.  And this may mean spending a few dollars in showing your appreciation and recognising their value.

Do not send your customers emails like the following (and I quote it in its entirety)

Prompt payment as per agreement terms would be appreciated

No “Dear Sir,”  no “please pay the money you owe us,” no “lots of luv ourbusiness.”

Given that it was their accounting systems that were at fault, not my lack of payment, I found this quite an offensive way of communicating. I responded with a request for a refund, and would have followed through with that request had it not been for the commission based sales agent working over-time to retrieve their lost sale.

I may not be a major player to this company but without the support of the many little people like myself they would not have a business.

A little more thought needed in showing some recognition.