Why Have A Website?

Is A Website Essential To My Business?

We live in a country where the people love new technology.  New Zealand was world leaders when it came to EFT POS – Electronic Funds Transfer @ Point Of Sale. Many other new gadgets and gizmos are readily taken up by the Kiwi population.

Broadband is something the majority of New Zealanders are screaming out for. We want it available and we want it faster. It is such a big deal that even the Government has felt compelled to step in and try to sort it out.

What does this tell you?

It tells me that as a population most of us are actively online. Ok, no surprises there. But the staggering thing to me is the lack of recognition of this fact that local businesses seem to have.

I look at the number of businesses listed in the local Yellow Pages and then I do a search for these services online, and in some cases I am drawing a total blank. Even the businesses I do find often only have a listing in an online directory, they do not have a website of their own.

Who is to blame for this seemingly head-in-the-sand approach that NZ businesses are taking?  The Universities that produce all these managers? Business owners that hire staff to take care of computer stuff and have no idea how use one?

All I can say is that if you have a business and it isn’t online you are missing out on a lot of customers.  And if your competition beats you to having an online presence you will be left playing catch-up. It is always harder to outrank someone that already has a web presence for your target keywords.

If you need a little help getting online try NZMarketingSystems.com

Fuel Price Gouging

I am appalled at the gall of the AA petrol watch spokes person.

Recently I quit my AA (Automobile Association) membership after almost 25 years as a member because they are a gutless organization that has long since forgotten what their mandate was.

You would think they would be standing up for the NZ motorist.  Instead they are more interested in becoming a tour guide.

Now they are “speaking out” against the rising cost of fuel, and suggesting the Government should remove G.S.T (Goods and Services Tax) on fuel.  Given that it is a tax on a tax as 40% of the cost of fuel is already tax.

Where have they been since G.S.T. was introduced in 1986?

But what really ticks me off is the fact the A.A. rewards program is associated with the B.P. fuel company.   Why should that annoy me you ask?  Because B.P. is the fuel company that is invariable the leader in any price hikes.

This latest price hike saw B.P. raise the price of standard fuel by 10 cents before any of the other companies.  Not only that, they were forced to reduce their price when the other companies remained several cents lower.

If the A.A were really interested in the welfare of the NZ motorist maybe they should look at cleaning up their own house.

On the bright side it sounds like those in charge of the Hollywood trademark are going to block our local “Wellywood” sign.  It seems that the general public here also thinks it is “Tackywood” and only our officials and celebrities are delighted by the concept.