Long Copy Kings – What Are You Selling?
Have you noticed a lot of crap gets sold on the internet?
The less value there is in the product the more flashing shiny things are used to promote it – generally to keep your attention away from the product itself.
Michel Fortin makes the following comment:
But today, I have come to the conclusion that most (not all, but most) Internet marketers who still use long copy, especially long copy that screams like a Monster Truck Rally announcer, is for a product that sucks. Period.
He goes on to suggest that you shouldn’t be proud that you can sell useless junk to anyone. Where is the honor in that? What kind of legacy is that to leave knowing that you sold more junk than anyone before you?
Just a short message today, as there is little more to add.
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May 27th, 2010 by Admin
- Posted in Marketing
