Start With A Business Plan

A Business Plan In Time Will Save You Nine (Thousand Dollars Or More).

The following forum post is all too common with people starting out online.

Forum Post For Help

I know where the poster is coming from – I have been there too.

What I wish someone had told me before I was in that position:

Making money online is no different to making money offline. You have to develop a business plan. Take your time and get this part of the process right or you will waste a lot of money.

Once you know what your goal is, and you have a plan to get to that goal, then you can start investing in programs and tools to expedite your journey. Do not buy anything (no matter how good or how much hype surrounds it) unless you understand exactly how it will fit into your business plan. Do not change your business plan to accommodate such purchases as this will cause you to deviate from your goal.

The gentleman in the above post had all the right motives for taking the action he did, but he didn’t have a plan in place to begin with. He is now in the position of having no disposable income to promote the business that he has just bought into. If he had a plan in place he may have chosen a slightly different route. After all, there is a lot a person can do with the $10,000 to $25,000 that he has most likely invested in the tools mentioned (depending at which level he bought into the programs).

It doesn’t matter how good the program/tool is, if it isn’t the right fit for your talents and expertise it will not benefit you at all. Just because your neighbor achieved success with it does not guarantee you will. Fully investigate how these things work before you buy in. If they will not explain the mechanics of the system upfront then keep shopping, there are many systems and business opportunities to choose from.

It is better to have “missed out” on a great deal (as the marketing will tell you) than to have spent all your money on a great deal that will give you a zero return on your investment. I have seen many cases where people have been encouraged to buy into programs using Other People’s Money as a “leveraging tool” only to find themselves paying off a huge credit card debt with no extra money coming in. It can literally take years to recover from these situations (or worse still, it can bankrupt a person).

Unfortunately, there are all too many predators out there wanting to relieve you of your money. Not all of these people are sharks who enjoying preying on the weak and gullible, many are those who were taken in and have no other way out but to recruit others and collect a commission.

If you are reading this before you have made these mistakes, remember:

  • Set your goal.
  • Create a business plan (get help with this if you have not done it before).
  • Stick to the plan – do not get side tracked even if it means missing out on a once in a life time opportunity.
  • Only buy tools/programs if you know exactly how they will benefit your plan (and you have the skills to apply them).

Please don’t let me see you making forum posts like the one above!

Google Social Inbreeding And Claustrophobia

When is a friend not a friend?

Maybe when you have had too much of a good thing …

Recent innovation in the Google search engine results is to tailor your search results to those people on line to whom you are most connected.

In other words Google has decided that your online friends, and your friends online friends, are probably interested in the same sorts of things that you are, so when you search for something you will probably want to know what your friends have to say about the matter.

The returned result will reflect something like what is happening the picture below (at least that is what the video from the official Google blog says).

Friend network

That all sounds fantastic doesn’t it?

But if this is the way of the future, what will the future end up looking like?

As I see it there are two possible outcomes.
1) It works like they say it will.
2) It doesn’t work like they say it will.

I am not sure which will be more scary. If it works like they are trying to engineer it to work then the more time you spend online the more the results will be tailored to your tastes and that of your friends.

Can you imagine a world so boring?

You are trapped in a pattern of perpetual sameness. No matter what search term you plug into Google, Google is going to throw back at you results that reflect the browsing behavior of you and your friends. A little too much like inbreeding in my books, self centred at best.

Ok, so initially your social network results have been segregated, but they have been engineering the results to your own habits for some time. And I can understand what Google is trying to do. They are trying to save you scrolling through the results to find sites that might interest you, or sites that feature your friends who obviously interest you.

But sometimes I just like to be surprised!

Perhaps I am strange. Maybe no-one else has learned something new and interesting because of an odd result that came back when they searched for a term on a search engine.

Or how about the other alternative? What if it doesn’t work as they plan?

The more likely outcome, in the short term at least, is that we will be inundated with new “friends.” If the only way of getting your website promoted to new circles of influence is make friends with new people, then I can see those people who currently spam your comment box, your forum, your social profiles, and your email in-box suddenly wanting to become your best friend.

As it is I have a plethora of “friends” from various social sites whose only attempt at interaction with me was to add me as a friend. I am not sure about you, but I thought friendship was a little more than having your avatar displayed on someone else’s friend list. Why would you even bother to go the effort if you were never intending to at least say “hi.”

I guess time will tell if it “works” or not. But at this stage I’ll enjoy the few surprises I discover when doing searches, and I’ll continue to make the most of my relatively small friends list.

Attraction Marketing In Action AIT-PRO

Recently I had good pleasure of meeting someone over internet who turned out to be very genuine (a rare commodity these days) and a great help.

This person understands the principles of attraction marketing very well.

In the first instance they have created an extremely good plugin for WordPress Blogs. The plugin makes it very simple to secure your blog from hackers. A problem that I was needing to solve at the time. So immediately they are giving value to people upfront – no strings attached.

In the second instance they provide support for their software. Remember this software costs nothing to install and now they are charging nothing to advise you on how to make sure it is working properly on your system.

If you have spent much time online you will know that service of this kind is very rare indeed. I was so appreciative of the value I had received that I sent a virtual cup of coffee (or a beer depending your drink of choice) by way of saying thank you.

It would seem that either I am the only person who has ever had a problem (which given my track record with computers is not unlikely) or I am the only person who has ever thought to say thank you. Because my actions stood out enough that the man behind the product took the time to contact me and offer an extra bonus.

So here I am once again in the debt of Edward Alexander the man behind Bullet Proof Website Security

I highly recommend the product, the person behind the product, and the business model that Edward exemplifies. If you think you are generous I challenge you to try and out-give this man!

Why Have A Website?

Is A Website Essential To My Business?

We live in a country where the people love new technology.  New Zealand was world leaders when it came to EFT POS – Electronic Funds Transfer @ Point Of Sale. Many other new gadgets and gizmos are readily taken up by the Kiwi population.

Broadband is something the majority of New Zealanders are screaming out for. We want it available and we want it faster. It is such a big deal that even the Government has felt compelled to step in and try to sort it out.

What does this tell you?

It tells me that as a population most of us are actively online. Ok, no surprises there. But the staggering thing to me is the lack of recognition of this fact that local businesses seem to have.

I look at the number of businesses listed in the local Yellow Pages and then I do a search for these services online, and in some cases I am drawing a total blank. Even the businesses I do find often only have a listing in an online directory, they do not have a website of their own.

Who is to blame for this seemingly head-in-the-sand approach that NZ businesses are taking?  The Universities that produce all these managers? Business owners that hire staff to take care of computer stuff and have no idea how use one?

All I can say is that if you have a business and it isn’t online you are missing out on a lot of customers.  And if your competition beats you to having an online presence you will be left playing catch-up. It is always harder to outrank someone that already has a web presence for your target keywords.

If you need a little help getting online try NZMarketingSystems.com