Retail Marketing Tips

Today I went to two hardware stores. They are both large stores and they are next door to each other.

One store has a greeter at the door (a pretty young lady today) the other does not. I went into the store without a greeter at the door and wandered up and down the isles for 5 minutes  looking for an item. I was only approached by a member of the store staff because they wanted to walk past me and I was blocking the isle.

The store with the greeter was holding workshops for children during the school holidays. Today they got to decorate a small flower pot with paint, then a small candle was given to them to put in it. They were also given a blow-up tool with the company logo and were able to choose a cardboard box to put their treasures in. Total cost to children = $0.00.

Of course I went shopping while the children were busy being entertained. I was approached by several staff during the course of my browsing. The experience was entirely different from the other store. Guess which one is the most popular store with the general public?

There were a few staff members that I noticed even in the user friendly store that were more interested in personal conversations than making sales. So they could use some kind of monitoring system to ensure everyone is pulling their weight.

Amazingly there are many stores that do not train their staff in how to spend their time. Perhaps equally amazing is the attitude of the staff. In a time of recession you would think they would be doing everything can to ensure they have a job next week. This would include proving that you are a valuable member of the team, and making sales to ensure the profitability of the business.

You can tell those who go to work with an employee mentality. They believe the company owes them, is probably screwing them, and they are always looking for a way to get something for nothing. Entrepreneurs, even when working for other people, will be looking for ways to improve productivity and increase sales. A smart company will make sure they invest in these staff to retain them. A company that looses staff members with this aptitude will not only loose the benefits that these staff members generate, they will be giving their competitors a boost in productivity or may even be creating new competitors if the entrepreneur starts up their own business.

Tip for employees:

No matter your role in the company you have the ability to make yourself indispensable to the company.

Tip for employers:

Train and monitor the performance of your staff – then provide good staff an incentive to stay.

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